Ambi Parameswaran is a brand coach, brand strategist and the founder of Brand-Building.com, a brand advisory. He has served as the Vice President and then as CEO of FCB Ulka Advertising from 2003 to 2013. In a career spanning 35 plus years, Ambi has helped some of the most memorable brands of all time. In this Smartcast (hosted by BV Harish Kumar), we talked about lessons in brand building and why it is important for organisations to build mythology about themselves to create a great organizational culture.

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If you enjoyed this Smartcast, you will also like 'How To Build Social Capital - Brand 'You' Online, With Karthik Srinivasan'

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