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When brands merge
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Content provided by Zync. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zync or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are:
- Microsoft and Activision/Blizzard
- Merck and Acceleron
- Intuit and Mailchimp
Even some older ones - like Disney + Marvel - are still having an impact on their brands.
What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the big brand usually absorb the smaller one? Or is it better to keep the acquired brand as it's always been?
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on February 4th, 2022.
71 episodes
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Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 26, 2024 17:54 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 320479994 series 2682477
Content provided by Zync. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zync or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are:
- Microsoft and Activision/Blizzard
- Merck and Acceleron
- Intuit and Mailchimp
Even some older ones - like Disney + Marvel - are still having an impact on their brands.
What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the big brand usually absorb the smaller one? Or is it better to keep the acquired brand as it's always been?
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on February 4th, 2022.
71 episodes
All episodes
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Similar to Everything is brand
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
…
continue reading
SPIN IT is a business podcast that will inspire you to see failures and obstacles as a stepping stone for success, transforming them into a new path forward, a path that you may not have seen or considered before. Whether it’s a scandal or a broken business model - obstacles are an opportunity to learn, pivot and go after your goals with a new perspective. Hosted by Stephynie Malik, award-winning Crisis Management Expert and Business Strategist, this podcast offers you advice and guidance on ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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