Focusing on the revenue kills the culture. What companies need is to make “growing together” the primary goal. Marla DiCarlo introduces Debra Sunderland, the CEO and founder of Sunderland Coaching. When a company raises revenue as the highest value, it creates a toxic fear and shame culture. We fail to realize that income naturally increases with the right culture that connects and nourishes people. The more the company grows as a team, the more efficient its workflow becomes. Do you want to know how to create a culture of growth? Dive in!

Hosted by Marla DiCarlo and Susan Frew, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their business. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.

Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast.