Kathleen Celmins literally started her company AmplifiedNOW in August 2020. In that short time, she's learned a ton about herself and the market at large. The main thing: video is incredibly important for small and large business owners. Not only are people more like to watch videos because of being on social media more than usual, but the normal ways of building rapport with people aren't quite in vogue these days. Coffee, lunch, networking events and many other close-quarters type events aren't happening. Video may just be the only option a business has to gain more business. But not just any video--it needs to be videos that talk about problems that you solve, so that the viewer can put themselves in those shoes and relate to you and how you can help define and resolve those pains. If you'd like to reach out to Kathleen, find her website at amplifiednow.com, and at @kathleencelmins all over social media. Let's learn more about her journey now.