Are you worried that your marketing strategies may not be sending the right messages to the right audience? Do you feel lost on what are the best ways to attract prospects? It can be difficult to identify target audience, but I’ll walk you through it!

This article is vital for those who have just started their business and are navigating through social media in terms of maximizing marketing strategies.

Every entrepreneur must have a definite profile of who are the perfect candidates for their products and services. It will be a lot easier to attract prospects and convince them to a buying decision.

I have previously published an article, “What Is Target Audience And Why Business Owners Must Identify Them”. If you haven’t read it yet, I suggest you do it before going through this one.

This time I’ll tell you how to recognize your potential customers through your competitors and how you can persuade them according to generations!

Identify Target Audience Through Competitors

Having a business, however small, the use of social media platforms is a must in terms of increasing brand awareness.

Did you know that most people learn about a new brand or company through social media? I’ve read from an article on Social Media Statistics of 2020 from Oberlo, that 54% of social browsers use social media to research products. This should be enough to convince you why social media is important for your business.

In order to effectively do that, creating content tailored for specific people is a must. These individuals are your target market or most likely to be your buyers.

When you have determined who they are, it will be a lot easier for you to take action on how you can convert them into customers.

What I am going to share with you, is how you can draw these people and how you can get them to come back for your products and services.

It’s not enough that you know their demographic factors, but as well as their personality, lifestyle, opinions, interests and, even hobbies.

To identify target audience through your competitions here are some questions you might want to ask yourself:

1. What social media platforms do they use?
2. What type of content do they make that initiates customer engagement?
3. Are there platforms they may have not used yet that you can utilize?
4. Are there tactics they may have missed that you can maximize?

Keep in mind that your goal is to leverage your marketing strategy along with successfully converting individuals into loyal customers through compelling and personalized content.

My business wasn’t a hit overnight, but I was able to let it grow through dedication and effort. If you want to leverage your eBay dropshipping business, schedule a consultation with me at HustleandMotivate.com!