Cat Sarsfield is a brand strategist, content strategist, and copywriter based in London.
She's previously worked for storytelling agency, Sonder & Tell, and the sea-loving adventure brand, Finisterre.
She is currently working freelance for a number of small businesses.

For the final episode of series 2, we spoke about what creativity means to Cat, and the freedoms attached to freelance work. Cat explained what motivated her to start writing essays about nostalgic food memories, and how her newsletter, Since No One Asked, has grown since then. We chatted about Atelier 100, the H&M and Ikea-backed initiative to champion the merits of local design and local production, and the role that Cat has been playing in bringing that to life in 2022.
Shout outs to Goodloop and Paynter Jackets as examples of good stuff we discussed.
Find out more about Cat here - https://www.instagram.com/catsarsfield/
Read Since No One Asked here - https://sincenooneasked.substack.com/
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1:30 - Meet Cat
5:00 - What does creativity mean to Cat?
8:20 - The creative process involved with creating Cat's newsletter - Since No One Asked
14:55 - The Atelier100 initiative - backed by H&M and the Ikea group
25:00 - How does Cat recommend bringing projects to life?
27:18 - Room for improvement
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artists in residence is hosted by Isabelle Wilkinson, founder of the artists in residence community. To get in touch, pitch yourself as a guest, or share your creative project with us, email [email protected]

Episode produced by Billy Truswell. Brand design and episode artwork by Holly Whitaker.

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Catch us on social

artists in residence - https://www.instagram.com/artistsinreside/

Host - Isabelle Wilkinson - https://www.linkedin.com/in/isabellewilkinson/

Podcast editor - Billy Truswell - https://www.linkedin.com/in/billy-truswell-94535011a/