In this engaging podcast, Daniel, a passionate cyclist and co-managing director of Rapha, discusses his journey from everyday commuting to joining the global cycling brand. He talks about Rapha's humble beginnings and its expansion into a global community. Daniel gives insights into Rapha's product lifecycle and their collaboration with elite cycling teams like EF Education-EasyPost and Team Sky. He explains how creating products for pro athletes is like customizing a luxury car, emphasizing durability and adaptability. The conversation further explores Rapha's vision to inspire the world to live life by bike, the crucial role of clubhouses, and how 60% of their customers discover Rapha through advocacy and product visibility. Daniel also comments on the brand exposure from Netflix shows and shares the importance of 'suffering' in Rapha's culture, which symbolizes the transformative journey of cycling.00:00:00 - Introduction00:01:30 - Daniel’s journey at Rapha 00:06:30 - Product lifecycle00:08:30 - Products of pro-athletes vs everyday cyclists00:12:30 - How Rapha built a global brand00:21:20 - Fighting through the COVID pandemic00:24:30 - Referrals and word-of-mouth00:25:40 - Tour de France and athlete endorsements00:32:20 - Four values engraved in Rapha’s culture 00:36:30 - The future of Rapha►More about Rapha►The Site ►More Podcasts ►Twitter►LinkedIn