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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.
Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.
But how can you take control of your marketing data? Listen to this episode to find out.
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