Best Supermetrics Podcasts (2025)

1
The secret behind ETAM’s modern retail data strategy with Sophie Buresi 34:22

8d ago34:22

34:22

What does it really take to modernize a retail company’s approach to data? In this episode of The Marketing Intelligence Show, we sit down with Sophie Buresi, Global Data and CRM Factory Director at ETAM Group. Sophie shares how the team moved from legacy systems and disconnected tools to a modern, cloud-based setup that supports smarter segmentati…

1
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack 14:17

22d ago14:17

14:17

What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data? In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaig…

1
TikTok trends: Turning viral moments into business results 19:33

1M ago19:33

19:33

47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes. Join Ankita Mehta Shodhan, Product Marketing Lead at TikTok, and Kristina Knut, Creative Program Manager at Supermetrics, as…

1
Turning MMM data into insights with Juha Nuutinen from Sellforte 42:48

2M ago42:48

42:48

In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM). They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into act…

1
Modern marketing measurement with Supermetrics and Google Cloud 28:08

2M ago28:08

28:08

In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook. Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetr…

1
Proving marketing effectiveness in the age of data fragmentation 26:34

3M ago26:34

26:34

With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fr…

1
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024 25:57

3M ago25:57

25:57

Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to opt…

1
Navigating the TikTok turmoil: what marketers need to know 21:53

3M ago21:53

21:53

What happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience man…

1
Inside media measurement at Google: Balancing brand, performance and AI 48:16

4M ago48:16

48:16

In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and…

1
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo 22:10

5M ago22:10

22:10

In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose: Transitioned from agency owner to leading FIFCO’s marketing transformation. Built an in-house agency that scaled across three count…

1
How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends 55:42

5M ago55:42

55:42

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably. Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He al…

1
Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation 26:14

5M ago26:14

26:14

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisio…

1
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events! 36:29

6M ago36:29

36:29

🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable session…

1
Demystifying marketing mix modeling (MMM) 44:07

9M ago44:07

44:07

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial …

1
Manscaped's edgy marketing: How data & analytics drive risk and reward 42:00

9M ago42:00

42:00

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximi…

1
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive 30:35

10M ago30:35

30:35

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The shift towards short-form, engaging video content and its impa…

1
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt 17:18

10M ago17:18

17:18

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize m…

1
The power of competitive intelligence in B2B marketing with Vollrath 27:34

11M ago27:34

27:34

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing…

1
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media 38:22

11M ago38:22

38:22

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness…

1
How Imajery uses data to prove value across the entire customer journey 38:22

12M ago38:22

38:22

In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll …

1
How Data Speaks uses impact-based attribution to measure and improve advertising ROI 35:33

12M ago35:33

35:33

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution i…

1
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve 34:26

1y ago34:26

34:26

In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahea…

1
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato 46:46

1y ago46:46

46:46

In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Mar…

1
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory 34:05

1y ago34:05

34:05

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marke…

1
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions 25:34

1y ago25:34

25:34

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for…

1
The future of Google Search & Ads in the age of Gen AI 20:23

1y ago20:23

20:23

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lea…

1
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) 58:20

1y ago58:20

58:20

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ P…

1
The future of B2B measurement 20:21

1+ y ago20:21

20:21

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at L…

1
Big data for marketers: Why, how, and where to start 27:49

1+ y ago27:49

27:49

By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps…

1
Marketing leader roundtable: Fueling your growth with data in 2024 43:13

1+ y ago43:13

43:13

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, a…

1
Using data to power your next step: Fueling 40% annual growth 15:55

1+ y ago15:55

15:55

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foun…

1
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity 44:44

1+ y ago44:44

44:44

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and tal…

1
The next generation of marketing mix modelling 28:17

1+ y ago28:17

28:17

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated…

1
Why now is a great time to move to a marketing data warehouse 38:53

1+ y ago38:53

38:53

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaedi…

1
How top consumer brands measure marketing with Michael Kaminsky 37:21

1+ y ago37:21

37:21

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On Octo…

1
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse 21:06

1+ y ago21:06

21:06

In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehous…

1
Start Trusting Your Data: A marketing data governance framework for CMOs 53:00

1+ y ago53:00

53:00

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In th…

1
Marketing mix modeling for marketing leaders 39:37

1+ y ago39:37

39:37

As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the…

1
The Marketing Analytics Lifecycle 44:14

1+ y ago44:14

44:14

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.

1
Most of your problems are due to (a lack of) Marketing Data Governance 39:42

2y ago39:42

39:42

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In t…

1
Breaking the silos: Why you should own your marketing data 43:20

2y ago43:20

43:20

There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make bett…

1
The Kaizen Framework: How to turn marketing data into growth 26:02

2y ago26:02

26:02

You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.…

1
Marketing data, fast and slow 28:47

2y ago28:47

28:47

In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require…

1
What is Marketing Intelligence? 29:45

2y ago29:45

29:45

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile…

1
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi 24:23

2+ y ago24:23

24:23

In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…

1
Data Literacy: How to build a data-driven culture with Lee Feinberg 25:49

2+ y ago25:49

25:49

In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentio…

1
How to create and measure paid ABM campaigns with Vin Turk 31:54

2+ y ago31:54

31:54

In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What…

1
Making the most of first-party data with Josh Perlstein 25:54

2+ y ago25:54

25:54

In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Fo…

1
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer 32:56

2+ y ago32:56

32:56

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns…

1
Contextual advertising: How it works and why you should try it with Ned Dmitrov 27:32

3y ago27:32

27:32

In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow …

Podcasts Worth a Listen

Supermetrics Podcasts

Podcasts Worth a Listen