Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

44:44
 
Share
 

Manage episode 389335850 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you measure the impact of brand?

This is a question that has challenged marketers since the dawn of time.

But today, we’ll aim to answer it once and for all.

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

After listening to this episode, you’ll never think about brand renewals in the same way.

Related sources:

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 389335850 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you measure the impact of brand?

This is a question that has challenged marketers since the dawn of time.

But today, we’ll aim to answer it once and for all.

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

After listening to this episode, you’ll never think about brand renewals in the same way.

Related sources:

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

  continue reading

92 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play