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Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive

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Manage episode 428292171 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

  • How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
  • The shift towards short-form, engaging video content and its impact on marketing strategies.
  • The trend of bold, unconventional marketing tactics to capture audience attention.
  • Methods to measure the success of creative campaigns and adjust strategies based on performance data.
  • How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 428292171 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

  • How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
  • The shift towards short-form, engaging video content and its impact on marketing strategies.
  • The trend of bold, unconventional marketing tactics to capture audience attention.
  • Methods to measure the success of creative campaigns and adjust strategies based on performance data.
  • How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

  continue reading

92 episodes

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