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Turning MMM data into insights with Juha Nuutinen from Sellforte

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Manage episode 471185753 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM).

They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into action. Whether you're just starting or looking to refine your MMM approach, this episode is packed with valuable takeaways.

Key learnings:


    • How MMM has evolved and why it’s more relevant than ever
  • The biggest mistakes marketers make when interpreting ROI

  • Why dashboards alone aren’t enough—and what to do instead

  • How scenario planning helps optimize marketing budgets

Want to get started with MMM? If you're a Supermetrics user, check out Sellforte's free pilot program, for an easy way to test MMM risk-free.

Related episodes:

Listen to Olivia Korey’s episode on Decoding Incrementality Testing to understand how geo-testing and experimentation enhance MMM accuracy.

Want to know how marketers are using data in 2025? Download the 2025 Marketing Data Report:supermetrics.com/report⁠

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 471185753 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM).

They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into action. Whether you're just starting or looking to refine your MMM approach, this episode is packed with valuable takeaways.

Key learnings:


    • How MMM has evolved and why it’s more relevant than ever
  • The biggest mistakes marketers make when interpreting ROI

  • Why dashboards alone aren’t enough—and what to do instead

  • How scenario planning helps optimize marketing budgets

Want to get started with MMM? If you're a Supermetrics user, check out Sellforte's free pilot program, for an easy way to test MMM risk-free.

Related episodes:

Listen to Olivia Korey’s episode on Decoding Incrementality Testing to understand how geo-testing and experimentation enhance MMM accuracy.

Want to know how marketers are using data in 2025? Download the 2025 Marketing Data Report:supermetrics.com/report⁠

  continue reading

92 episodes

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