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How to build smarter e-commerce marketing dashboards and avoid data overwhelm

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Manage episode 484014038 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Do your e-commerce reports tell the full story—or just a fraction of it?

In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.

You’ll learn:

  • Why so many e-commerce reports fall short

  • How to organize your dashboard by funnel stage

  • The metrics that matter at each phase of the customer journey

  • How to connect marketing and product data for more accurate reporting

  • Real-life examples from brands like Manscaped and Benefit Cosmetics

Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight.

Related resources:

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 484014038 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Do your e-commerce reports tell the full story—or just a fraction of it?

In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.

You’ll learn:

  • Why so many e-commerce reports fall short

  • How to organize your dashboard by funnel stage

  • The metrics that matter at each phase of the customer journey

  • How to connect marketing and product data for more accurate reporting

  • Real-life examples from brands like Manscaped and Benefit Cosmetics

Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight.

Related resources:

  continue reading

94 episodes

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