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How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack

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Manage episode 475948460 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data?

In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts.

You’ll learn:

  • How Philips automated reporting and improved data trust

  • The role naming conventions played in scaling fast

  • Why centralizing data ownership in marketing is a game-changer

  • How the analyst role is evolving with AI and automation

  • What’s next for Philips’ marketing data journey

Tune in to hear how one team built a single source of truth and a scalable data model.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 475948460 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data?

In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts.

You’ll learn:

  • How Philips automated reporting and improved data trust

  • The role naming conventions played in scaling fast

  • Why centralizing data ownership in marketing is a game-changer

  • How the analyst role is evolving with AI and automation

  • What’s next for Philips’ marketing data journey

Tune in to hear how one team built a single source of truth and a scalable data model.

  continue reading

92 episodes

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