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What is Marketing Intelligence?

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Manage episode 364790905 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is Marketing Intelligence all about snooping on your competitors?

Absolutely not.

Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.

Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business.

In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence.

Check out Supermetrics.

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 364790905 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is Marketing Intelligence all about snooping on your competitors?

Absolutely not.

Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.

Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business.

In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence.

Check out Supermetrics.

  continue reading

93 episodes

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