Big data for marketers: Why, how, and where to start

The Marketing Intelligence Show

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1+ y ago 27:49

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By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start.

In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.

For more, catch up on the full SuperSummit sessions.

Learning points from the episode include:

00:00 – 02:15 Introduction
02:15 – 03:59 The myth of the non-technical marketer
04:00 – 06:18 Why big data is important
06:18 – 08:37 How to choose data tools
08:37 – 10:25 The difference between data lakes, data warehouses, and data lake houses
10:25 – 11:57 How to explore data with visualization tools
11:57 – 14:03 How to feed BI tools with data
11:03 -14:39 Connecting BI tools to data warehouses and ML tools
14:40 – 15:23 Distributing your data
15:23 – 16:22 Decide on your use cases
16:22 – 17:55 How to list data sources
17:55 – 19:40 Why you need to decide on the reports you need to choose the right tools
19:40 – 22:09 Where to learn more
22:09 – 27:20 Q&As

Important links and mentions:

Khrystyna Grynko / Google

92 episodes

#Business #Marketing #Supermetrics