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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.
Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.
You’ll Learn:
- What a solid growth strategy looks like for DTC brands.
- How to choose between Google, Meta, and other channels when starting out.
- Why tracking contribution margin beats relying on ROAS.
- Easy ways to use first-party data to create better customer experiences.
- When and how to expand into new products, channels, or markets.
- The impact of AI tools on data analysis and creative production.
Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.
96 episodes
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