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How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends

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Manage episode 453850273 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

  • What a solid growth strategy looks like for DTC brands.
  • How to choose between Google, Meta, and other channels when starting out.
  • Why tracking contribution margin beats relying on ROAS.
  • Easy ways to use first-party data to create better customer experiences.
  • When and how to expand into new products, channels, or markets.
  • The impact of AI tools on data analysis and creative production.

Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 453850273 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

  • What a solid growth strategy looks like for DTC brands.
  • How to choose between Google, Meta, and other channels when starting out.
  • Why tracking contribution margin beats relying on ROAS.
  • Easy ways to use first-party data to create better customer experiences.
  • When and how to expand into new products, channels, or markets.
  • The impact of AI tools on data analysis and creative production.

Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

  continue reading

92 episodes

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