ESP vs Sender: Whose Responsibility Is It, Anyway?

Email After Hours: The Podcast for Email Senders

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1+ y ago 33:36

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Ever feel like email marketing is a bit like a game of hot potato? You toss an issue to your ESP, they toss it back, and before you know it, you're in a never-ending spiral of "Not it!" To sidestep this dizzying dance—not to mention dodge those cringe-worthy email threads or unplanned Zoom huddles with your ESP—Tom Corbett, industry heavy-hitter and Deliverability Consultant at Iterable, joins Email After Hours to demystify the landscape of responsibilities.
In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
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