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The data behind digital marketing: A conversation with Bluecore’s Software Architect

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Manage episode 395665097 series 3549532
Content provided by Cockroach Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cockroach Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and more to transform data into effective customer journeys. To learn what it takes to build architecture capable of powering some of the world's biggest marketing campaigns and gathering valuable insights along the way, our host David Joy sat down with Software Architect Mike Hurwitz.
Join as we discuss:
  • The technical decisions behind Bluecore’s architecture
  • Why Bluecore prioritizes bandwidth over latency
  • The most effective ways to work with AI/ML in marketing
  • Mike’s perspectives on programming languages including Visual Basic, C#, Scala, and Go
  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 395665097 series 3549532
Content provided by Cockroach Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cockroach Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and more to transform data into effective customer journeys. To learn what it takes to build architecture capable of powering some of the world's biggest marketing campaigns and gathering valuable insights along the way, our host David Joy sat down with Software Architect Mike Hurwitz.
Join as we discuss:
  • The technical decisions behind Bluecore’s architecture
  • Why Bluecore prioritizes bandwidth over latency
  • The most effective ways to work with AI/ML in marketing
  • Mike’s perspectives on programming languages including Visual Basic, C#, Scala, and Go
  continue reading

60 episodes

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