Sales training plays a key role in the success of any business.
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.
Therefore, we were wondering:
Why do some sales training initiatives programs fail while others deliver amazing results?
To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.
Now that you know how to avoid the seven deadly "sins" of sales training and achieve sales success, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: PJ Nisbet, Managing Director of Nisbet Associates

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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