Ever wondered what goes into rebranding a legendary game like FIFA? Well, in this episode, we
re joined by Eric Beard, the former Creative Director of EA Sports FC.
Eric took us through the major transition from FIFA to EA FC, revealing the strategic shifts and creative innovations that define the new era of his iconic game. We explored the challenges and triumphs of developing EA FC's new identity, including choosing the right voice for the game's announcement film and selecting tracks that resonate with a global audience.
As well as sharing insights from his career so far, having worked on several global campaigns for companies like Nike (including THAT 2014 World Cup campaign, 'Risk Everything'), Eric also discussed the nuances of game development seen by millions, the thought process behind selecting cover stars like Haaland, and his vision for the future of soccer both in the virtual and real world.
Whether you're a gamer, a soccer fan, or simply love a good story about innovation and creativity, you won't want to miss this episode.
Now Live on Youtube, Spotify, Apple and everywhere else:
#OffThePitch • #SoccerBusinessPodcast
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