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Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin
Manage episode 437691168 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth.
Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.
Articles and resources reference in this episode:
- The Future of B2B Sales - Building the Right Team - McKinsey & Company
- Connect with Jennifer Stanley on LinkedIn
- Connect with Candace Lun Plotkin on LinkedIn
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Chapters
1. Assembling Winning Teams for Success (00:00:00)
2. Evolving B2B Sales Roles and Talent (00:05:27)
3. Enhancing Customer Engagement and Intimacy (00:11:13)
4. Maximizing Cross-Functional Sales Teams (00:25:50)
5. Redefining Sales and Marketing Roles (00:40:22)
45 episodes
Share
Manage episode 437691168 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth.
Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.
Articles and resources reference in this episode:
- The Future of B2B Sales - Building the Right Team - McKinsey & Company
- Connect with Jennifer Stanley on LinkedIn
- Connect with Candace Lun Plotkin on LinkedIn
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Chapters
1. Assembling Winning Teams for Success (00:00:00)
2. Evolving B2B Sales Roles and Talent (00:05:27)
3. Enhancing Customer Engagement and Intimacy (00:11:13)
4. Maximizing Cross-Functional Sales Teams (00:25:50)
5. Redefining Sales and Marketing Roles (00:40:22)
45 episodes
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Similar to Industrial Strength Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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