))
Why Pricing By Cost Lowers Your Profit with Chad Kessler and Todd Snelgrove
Manage episode 441346730 series 3565239
Content provided by John Yankanich, Chad Kessler, Yong Kim, John Reed, John Yankanich, Chad Kessler, Yong Kim, and John Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Yankanich, Chad Kessler, Yong Kim, John Reed, John Yankanich, Chad Kessler, Yong Kim, and John Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
You're making less profit than you should. Why? Because you're pricing by cost instead of value. My guest today is Todd Snelgrove, a global expert in pricing with over 20 years in helping businesses of all sizes capture the value they bring to their customers. As an author of the best seller, 'Value First, Then Price' Todd has helped companies of all sizes, from startups to multi -billion dollar corporations, maximize profitability through their pricing.
To visit with Chad about being on the show or learn more about what he does as Fractional Chief Revenue Officer please visit: https://contact.thescalinguppodcast.com/contact-chad-kessler
19 episodes
Share
