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How Do You Make Instant Commerce Happen?

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Manage episode 441367747 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.

Companies like Feedonomics are making it a reality by ensuring product data is accurate, compelling and integrated across all platforms, from marketplaces to social apps. During this episode of Retail Remix, Alicia Esposito sits down with Sharon Gee, SVP of Sales and Partnerships at Feedonomics, to discuss:

  • The evolution of omnichannel and how new platforms like TikTok Shop are making the landscape more complex;
  • The challenges brands are facing as they try to keep pace with the proliferation of new commerce experiences, and why data is central to success; and
  • What instant commerce really is and how Feedonomics is powering it by partnering with Amazon Today.

RELATED LINKS

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 441367747 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.

Companies like Feedonomics are making it a reality by ensuring product data is accurate, compelling and integrated across all platforms, from marketplaces to social apps. During this episode of Retail Remix, Alicia Esposito sits down with Sharon Gee, SVP of Sales and Partnerships at Feedonomics, to discuss:

  • The evolution of omnichannel and how new platforms like TikTok Shop are making the landscape more complex;
  • The challenges brands are facing as they try to keep pace with the proliferation of new commerce experiences, and why data is central to success; and
  • What instant commerce really is and how Feedonomics is powering it by partnering with Amazon Today.

RELATED LINKS

  continue reading

251 episodes

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