Dan Ariely, the renowned behavioral economist, prolific author, frequent TED speaker, and endowed professor at Duke University, has spent decades studying why people behave the way they do. And let’s just say that logic and reasoning do not top the list.

I had the pleasure of seeing Dan speak in person in 2016, and almost a decade later, I was thrilled to host him for this conversation, where we could dive deeper into the drivers of decision making and human behavior. Dan’s latest book, *“Misbelief: What Makes Rational People Believe Irrational Things,”* served as our catalyst—a topic of historical significance as conspiracy theories seem to be on the rise, in conjunction with declining levels of trust, particularly in the wake of the COVID-19 pandemic. And that was just the tip of the topics iceberg.

Please join me in welcoming Dan Ariely to *Turn the Lens*.

Why do we do what we do? How does the framing of a question influence our answers? How does stress impact decision-making? How well do we know our own preferences, and do we apply them effectively in our choices? What role does resilience play in avoiding the funnel of misbelief? And how is it that two people can experience the same event and yet perceive ’what happened’ entirely differently?

From B.F. Skinner’s groundbreaking research on reinforcement schedules, principles the gambling industry has leveraged into unprecedented revenue heights, to what organizations are missing in "return to office" efforts, from visual illusions to after-the-fact-stories that ‘explain’ actions, to the power of a terminal illness diagnosis in resetting long-held assumptions and life priorities.

Whether you're intrigued by psychology, decision science, or simply want to understand the nuances of human behavior, I promise this episode will provide thought-provoking perspectives and actionable insights. Join us as we unpack the fascinating complexities of human nature and discover how to navigate life’s choices more effectively with Dan Ariely.

Dan Ariely: Decisions, Behavior, Stress, Resilience | Turn the Lens podcast with Jeff Frick, Ep37

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YouTube https://www.youtube.com/watch?v=rQn7QwlXSks&list=PLZURvMqWbYjk4hbmcR46tNDdXQlrVZgEn

Transcript and Show Notes https://www.turnthelenspodcast.com/episode/dan-ariely-decisions-behavior-stress-resilience-turn-the-lens-ep37