Artwork
iconShare
 
Manage episode 444386117 series 3476124
Content provided by MarTech.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Jessica Shapiro, CMO, LiveRamp

This podcast is produced by MarTech, a Third Door Media property.

  continue reading

57 episodes