B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
MarTech Podcasts
Where Martech meets culture- The business podcast with personality
…
continue reading
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who’s leading (or lagging), and what’s next. In Martech, clarity is power — and we’re here to deliver it.
…
continue reading
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
…
continue reading
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
…
continue reading
The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience. Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output. - Sign up for our free Prime Prompt Polish ChatGPT course: https://p ...
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
…
continue reading
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
…
continue reading
Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
…
continue reading
Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs.
…
continue reading
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
…
continue reading
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to ...
…
continue reading
A podcast that explores how brands use martech and data to create exceptional customer experiences
…
continue reading
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
…
continue reading
MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
…
continue reading
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
…
continue reading
Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
…
continue reading
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
…
continue reading
Salesforce Chit-Chat & MarTech Musings from nVision Talent
…
continue reading
Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
…
continue reading
Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
…
continue reading
MarTech? Marketing Operations? CRM? You have come to the right place! 17 year industry vet, Mike MacFarlane, hosts this weekly show talking with other indie marketers who have ”gone out on their own” in the world of MarTech consulting. Have a listen, will ya?
…
continue reading
CariConnect is a passion project with a goal to cultivate a community of innovative Caribbean-based or born business owners that want to create exceptional online experiences for their customers. This podcast tells stories of the impact that collaboration, online business and digital marketing have had on the economic community. Tune in to learn more about MarTech for business and get inspired to grow and develop your own business.
…
continue reading
Audiolizar is a technological podcast focused on highlighting up and coming MarTech startups, discussing exciting new developments in the digital marketing sector and chatting with industry leaders.
…
continue reading
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
…
continue reading
If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. Whether you’re launching your first online store, running a growing DTC brand, or managing an established ecommerce store, this show delivers actionable marketing and sales insights to help you build and grow a profitable business. We focus on the tools that matter — from marketing apps and SaaS solutions to proven services — so you can grow your online store faster and ...
…
continue reading

1
Funnel Building Strategies for Online Business Owners
Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert
Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ ...
…
continue reading
** Find our new episodes at the Community Powered Marketing podcast: https://podcasters.spotify.com/pod/show/communitypoweredmarketing Marketers know it’s the connections we make - between ideas, people, and brands - that make the difference. Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connection ...
…
continue reading
Our hosts discuss ways to use marketing and technology together to move your business to the next level.
…
continue reading
A podcast about all things adtech, martech, advertising, digital, and technological. Come laugh a little while learning about life on the the front lines. Brought to you by Drawbridge.
…
continue reading
Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
…
continue reading
Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
…
continue reading
In-depth conversations with industry leaders.
…
continue reading
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
…
continue reading
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
…
continue reading
MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Emerging Leaders with Juan Ayala; Multicultural InSites, Behind the Scenes in Hollywood, and more! Subscribe today never to miss the latest entries of these insightful series!
…
continue reading
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
…
continue reading
In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...
…
continue reading

1
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Stewart Rogers & Travis Wright
A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
…
continue reading
Woz is a leading cloud-based CDP and marketing technology company. Our Data Transformation and Activation Platform, powered by AI, enables enterprises to collect, transform, and leverage data seamlessly. With 100+ Martech and Adtech integrations, we prioritize data privacy while optimizing campaigns across various platforms. Our Predictive AI analyzes trillions of touchpoints, helping businesses enhance customer acquisition, foster growth, and optimize retention. Woz is the strategic partner ...
…
continue reading
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
…
continue reading
MQL.fm is a marketing operations podcast by Jacques Corby-Tuech where you can hear from marketing leaders talking about data, process optimisation, martech enablement and more.
…
continue reading
Join us each week to hear real-world advice and insights from senior marketing, growth and product leaders who are driving growth at the world's fastest growing companies.
…
continue reading
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
…
continue reading
Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
…
continue reading
As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...
…
continue reading

1
How would you allocate a $10 million programmatic budget in 2025?
6:06
6:06
Play later
Play later
Lists
Like
Liked
6:06Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actua…
…
continue reading

1
Content and brand tips for the AI era with Drew Brucker
24:43
24:43
Play later
Play later
Lists
Like
Liked
24:43AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where I can help creatives: Atomizing long-form content. Assisting in draft and ideation. Help…
…
continue reading

1
The Need to Ban “Inbox Placement” with Lauren Meyer, CMO of SocketLabs
37:40
37:40
Play later
Play later
Lists
Like
Liked
37:40"There's a big difference between consent and attention — you still have to earn the attention." - Lauren Meyer Lauren Meyer, CMO of SocketLabs, joins Jacqueline Freedman on The Hot Seat to discuss what marketers get wrong about email. She shares how to earn real engagement, why “inbox placement rate” is a lie, and how to prove email’s value inside…
…
continue reading

1
From Boardrooms to Belonging: Jorge Titinger on Fast Decisions, Real Inclusion, and the Future of AI
25:21
25:21
Play later
Play later
Lists
Like
Liked
25:21A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” b…
…
continue reading

1
190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates
1:00:12
1:00:12
Play later
Play later
Lists
Like
Liked
1:00:12By Phil Gamache
…
continue reading

1
#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
25:40
25:40
Play later
Play later
Lists
Like
Liked
25:40By The Agile Brand
…
continue reading

1
#749: Using identity resolution for stronger customer relationships with Andrew Frawley, CEO of Data Axle
20:29
20:29
Play later
Play later
Lists
Like
Liked
20:29"Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in r…
…
continue reading

1
Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce
1:24:46
1:24:46
Play later
Play later
Lists
Like
Liked
1:24:46Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode. Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through …
…
continue reading

1
Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
56:32
56:32
Play later
Play later
Lists
Like
Liked
56:32Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is tr…
…
continue reading

1
EP 628: What’s the best LLM for your team? 7 Steps to evaluate and create ROI for AI
39:53
39:53
Play later
Play later
Lists
Like
Liked
39:53How can you measure ROI on GenAI for your team? 🤔 Internal evaluations and intentionality. We've helped thousands of orgs put LLMs to work and ACTUALLY save time. On today's show, we're dishing the 7 steps you need to follow. What’s the best LLM for your team? 7 Steps to evaluate and create ROI for AI -- An Everyday AI chat with Jordan Wilson Newsl…
…
continue reading

1
748: Building a strong AI-supported content strategy with Matt Blumberg, Markup AI
25:17
25:17
Play later
Play later
Lists
Like
Liked
25:17How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm…
…
continue reading

1
20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159
22:14
22:14
Play later
Play later
Lists
Like
Liked
22:14Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales. Download the Holiday Marketing Guide to follow along! You’ll lea…
…
continue reading

1
What’s the one thing a brand can do to optimize a programmatic campaign?
4:20
4:20
Play later
Play later
Lists
Like
Liked
4:20Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google …
…
continue reading

1
Ep 627: NotebookLM: New features, what’s next and complete walkthrough
40:00
40:00
Play later
Play later
Lists
Like
Liked
40:00Have you been sleeping on NotebookLM? 😴 If so, you're leaving hours of productivity (and probably a lot of money) at the door. But real talk -- the team is shipping fast. The NotebookLM you met last year from the viral Audio Overviews is not the NotebookLM of today. It's slowly turned into a robust, multimedia powerhouse. And the last feature updat…
…
continue reading

1
#747: Building a strong content strategy by listening to customers with Chip Lewis, Shutterfly
16:45
16:45
Play later
Play later
Lists
Like
Liked
16:45By The Agile Brand
…
continue reading

1
The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)
40:45
40:45
Play later
Play later
Lists
Like
Liked
40:45By Kevin Kerner
…
continue reading

1
Who is winning the never-ending turf war between DSPs and SSPs?
5:08
5:08
Play later
Play later
Lists
Like
Liked
5:08
…
continue reading

1
Ep 626: ChatGPT’s new Agent Builder, Apps and 5 BIG takeaways you probably missed
35:03
35:03
Play later
Play later
Lists
Like
Liked
35:03
…
continue reading

1
Carlos Roman on AI Hackathons, Partner Marketing, and Scaling Smarter
27:08
27:08
Play later
Play later
Lists
Like
Liked
27:08By Rick Currier
…
continue reading

1
Why Media Quality Should Be The Center Of Attention
47:49
47:49
Play later
Play later
Lists
Like
Liked
47:49
…
continue reading

1
Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
53:52
53:52
Play later
Play later
Lists
Like
Liked
53:52By MarketingOps.com
…
continue reading

1
EP 625: Sora 2 release and update, OpenAI and AMD partner, ChatGPT Visual Agent Builder incoming and more AI News That Matters
45:11
45:11
Play later
Play later
Lists
Like
Liked
45:11OpenAI is dropping a visual agent builder 🤯 There's a HUGE report on AI job losses.... Sora 2 gets good and bad news... And that's just the beginning. Make sure to join us for this week's AI News That Matters! EP 625: Sora 2 release and update, OpenAI and AMD partner, ChatGPT Visual Agent Builder incoming and more Newsletter: Sign up for our free d…
…
continue reading

1
Understanding the Media Publishing Landscape
27:16
27:16
Play later
Play later
Lists
Like
Liked
27:16Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google…
…
continue reading

1
How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus ...
20:06
20:06
Play later
Play later
Lists
Like
Liked
20:06In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on dis…
…
continue reading

1
#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
24:47
24:47
Play later
Play later
Lists
Like
Liked
24:47In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a cultu…
…
continue reading

1
The future is platforms like Meta being able to manage targeting, creative, and optimization
5:40
5:40
Play later
Play later
Lists
Like
Liked
5:40AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable …
…
continue reading

1
One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
3:40
3:40
Play later
Play later
Lists
Like
Liked
3:40Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the …
…
continue reading

1
From Automation to Autonomy: Practical Steps for Enterprise AI Adoption with Accenture's Mary Hamilton (Replay)
30:18
30:18
Play later
Play later
Lists
Like
Liked
30:18If most companies are using the same AI systems, how can they stand out and get ahead? And as agentic AI becomes table stakes, what do enterprises need to keep in mind to make AI work? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton jo…
…
continue reading

1
#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
28:04
28:04
Play later
Play later
Lists
Like
Liked
28:04Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experi…
…
continue reading

1
Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa
1:17:24
1:17:24
Play later
Play later
Lists
Like
Liked
1:17:24Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa! Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, T…
…
continue reading

1
Ep 623: Sora 2: AI TikTok Brain Rot or Your Company’s Secret Creative Weapon?
48:02
48:02
Play later
Play later
Lists
Like
Liked
48:02Everyone's talking about Sora 2. 🗣️ - How good it is - How it's going after TikTok as a social media app - The downsides of cyclical AI brain rot But, you're missing the big upside. On today's show, we're going to tell you how businesses should be focusing on the untapped potential of Sora 2. Want to enter our Sora code giveaway? Go repost today's …
…
continue reading

1
How Meta’s recent AI hiring focus is that impacting the rest of the company
4:30
4:30
Play later
Play later
Lists
Like
Liked
4:30Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of t…
…
continue reading

1
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
31:59
31:59
Play later
Play later
Lists
Like
Liked
31:59The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to …
…
continue reading

1
GoodRx’s Wild West Brand Marketing Bets Big On Audio
1:04:43
1:04:43
Play later
Play later
Lists
Like
Liked
1:04:43He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload. Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and p…
…
continue reading

1
First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
5:12
5:12
Play later
Play later
Lists
Like
Liked
5:12Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. Th…
…
continue reading