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EP 505: How Brands Win in AI Search
Manage episode 477365792 series 3470198
Content provided by Everyday AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everyday AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Most brands are about to vanish from search. Yours doesn’t have to.
AI search isn’t the future. It’s already rewriting the rules.
And if you’re not adapting -- you’re disappearing.
What’s changing? Who’s winning?
And why are some brands thriving while others fade into the algorithmic abyss?
Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.
Newsletter: Sign up for our free daily newsletter
More on this Episode: Episode Page
Join the discussion: Thoughts on this? Join the convo.
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup
Website: YourEverydayAI.com
Email The Show: [email protected]
Connect with Jordan on LinkedIn
Topics Covered in This Episode:
- AI Search's Impact on Brand Visibility
- Strategies for Winning in AI Search
- AI Search and Customer Journey Changes
- Importance of AI Crawlers in SEO
- Shifting SEO Tactics for AI Search
- AI and Third-Party Content Influence
- Small Brands Competing in AI Search
- Future of All Search as AI Search
Timestamps:
00:00 Brands in the age of AI search
01:55 Daily AI News
09:50 Leveraging AI for Immediate Impact
13:16 "Optimizing Content for AI Crawlers"
15:55 "Unblocking AI Crawlers Essential"
20:24 Rapid AI Developments Challenge Adaptation
22:20 Optimizing Content for AI Retrieval
24:31 AI Strategies for Online Brand Management
28:22 ChatGPT Memory and AI Personalization
31:35 AI as the New Consumer
Keywords:
AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization.
Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)
Ready for ROI on GenAI? Go to youreverydayai.com/partner
512 episodes
Share
Manage episode 477365792 series 3470198
Content provided by Everyday AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everyday AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Most brands are about to vanish from search. Yours doesn’t have to.
AI search isn’t the future. It’s already rewriting the rules.
And if you’re not adapting -- you’re disappearing.
What’s changing? Who’s winning?
And why are some brands thriving while others fade into the algorithmic abyss?
Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.
Newsletter: Sign up for our free daily newsletter
More on this Episode: Episode Page
Join the discussion: Thoughts on this? Join the convo.
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup
Website: YourEverydayAI.com
Email The Show: [email protected]
Connect with Jordan on LinkedIn
Topics Covered in This Episode:
- AI Search's Impact on Brand Visibility
- Strategies for Winning in AI Search
- AI Search and Customer Journey Changes
- Importance of AI Crawlers in SEO
- Shifting SEO Tactics for AI Search
- AI and Third-Party Content Influence
- Small Brands Competing in AI Search
- Future of All Search as AI Search
Timestamps:
00:00 Brands in the age of AI search
01:55 Daily AI News
09:50 Leveraging AI for Immediate Impact
13:16 "Optimizing Content for AI Crawlers"
15:55 "Unblocking AI Crawlers Essential"
20:24 Rapid AI Developments Challenge Adaptation
22:20 Optimizing Content for AI Retrieval
24:31 AI Strategies for Online Brand Management
28:22 ChatGPT Memory and AI Personalization
31:35 AI as the New Consumer
Keywords:
AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization.
Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)
Ready for ROI on GenAI? Go to youreverydayai.com/partner
512 episodes
All episodes
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Similar to Everyday AI Podcast – An AI and ChatGPT Podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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…
continue reading
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