In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space.

How can you create AI-powered marketing teams that operate autonomously, yet collaboratively, at national, regional, and local levels?

The aim is to augment human marketing efforts rather than replace them. Key components include AI agents specialized in research, strategy, content, creative, and analysis, all working in synergy to optimize marketing execution.

Vera provides a roadmap for implementing these AI agents, including steps to get your data organized, setting detailed goals, experimenting with micro agents, and documenting workflows.

00:00 Introduction to AI in Franchise Marketing

02:03 Understanding Agentic AI

04:41 The Structure of AI Marketing Teams

08:52 Practical Example: Local Franchise Marketing

13:52 Steps to Implement Agentic AI

16:49 Final Thoughts and Call to Action