Welcome back to Funnel Building Strategies for Online Business Owners!

Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on Digital Business Your Way with Tracy Patterson, where we dig into all things launching.

Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table. Together, we talk candidly about what really stops entrepreneurs from launching, the messy (but totally fixable) middle, and how to build a launch that fits you — not someone else’s rulebook.

If you’ve ever stalled right before sharing something incredible, wondered if you’re “doing it wrong,” or spun your wheels in tech land instead of connecting with real humans… this episode is your permission slip to do it differently.

Inside this conversation, we unpack:

• Why launching doesn’t have to mean live launching (or burnout)

• The trap of “perfect tech” and what to do instead

• What to consider when choosing tools and platforms (especially if you’ve been burned)

• Social media fatigue and the power of alternative strategies (like paid ads and email!)

• A peek behind the curtain at pricing, profit margins, and sustainable business decisions

• How to go from stuck in the weeds to confidently putting your work into the world

Whether you're a seasoned business owner or mapping out your first big launch, this episode is filled with perspective shifts and actionable tips that will have you saying, “Ohhh, okay. I can do this.”

🎧 Tune in now and walk away with a simpler, more empowering take on launching.

Resources Mentioned:

• Lacey’s Free Tech Guide for Coaches & Service Providers

And don’t forget to show Tracy some love over on Digital Business Your Way — give her a follow and check out the other incredible episodes she’s hosting.