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In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powerhouse partnership with Gong. Jen also dives into the trickier side of RevOps, like solving attribution challenges and syncing up with C-suite priorities. And as a bonus, we get a peek into her creative world of improv and game design, showing us how creativity and adaptability make all the difference in business. This episode is packed with laughs, strategic insights, and Jen’s unique take on where RevOps and partnerships intersect.