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The Only Persona Framework You Need
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π Discussing both qualitative and quantitative approaches to persona development.
π‘ Hear about my past projects and insights on adapting note-taking practices for user interviews.
π οΈ I'll walk you through a step-by-step process to create meaningful personas.
π₯ Discover ways to categorize data, create user stories, and establish motivations and pain points.
π Learn the differences between personas in UX and marketing, and the importance of deep qualitative information.
π My approach: reviewing existing research, conducting interviews, and synthesizing data into personas.
π Explore the balance between statistical and qualitative persona creation, and when to use each method.
π― Whether you're in product design or marketing, this episode offers actionable tips to enhance your persona-building process.
π Don't forget to subscribe, share, and leave a review! Your feedback helps shape future episodes of UXchange.
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- π¬ Help improve the show by giving feedback
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