🎙️ In Today's Episode: A Deep Dive into Regular Giving
Join us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has become a cornerstone for driving sustained, long-term impact.
We tackle pressing challenges, such as the overuse of low-value asks and the pitfalls of traditional "urgent" messaging, which can dilute donor engagement. Plus, we delve into the dynamics of donor behaviour, including how portfolios are capped and managed.
From recruitment strategies to donor stewardship, we discuss how to foster trust and a strong sense of belonging among supporters. Explore various recruitment channels, including TV, telephone, and digital, and learn why credibility and alignment in messaging are critical for success.
Finally, we highlight the importance of testing and adaptability in crafting campaigns that resonate.
🎁 Special Bonus: Share this podcast on LinkedIn, and you’ll get a chance to win a free copy of Lisa Sargent's brilliant new book, Thankology!
Don’t miss this insightful episode packed with strategies to elevate your Regular Giving campaigns.
#Fundraising #RegularGiving #DonorEngagement #NonprofitInnovation