HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss the decision-making process behind major brand investments, the effectiveness of Super Bowl ads, and whether sponsorships truly deliver ROI.
38 episodes