The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data anal ...
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A podcast about life after the working years. Tom Jacobs and Michelle McKormick will feature topics including: business, hobbies, public figures in their community, and more!
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Stretching the Sports Sponsorship Spend: Josh Whiteside’s Brand Performance Playbook
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1:01:32In this episode of The Transaction Report, host Steve Feuerstein sits down with Josh Whiteside, Chief Marketing Officer of the South Carolina Education Lottery, to break down the business behind one of the most efficient sponsorship operations in the public sector. From stretching a $12 million marketing budget across college athletics to funding o…
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From Adidas to Reebok: President & CEO Uli Becker on Building Global Brands Through Sport
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59:15In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Uli Becker, former President of Reebok and Global CMO of Adidas, to unpack the strategy behind some of the most iconic sponsorship campaigns in sports marketing history. From orchestrating Adidas’ landmark 2006 FIFA World Cup activation to pioneerin…
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Minor League, Major Identity: St. Paul Saints President Derek Sharrer on Brand Loyalty, Local Roots, and Triple-A Growth
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1:02:58In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Derek Sharrer, President of the St. Paul Saints, to explore the business behind one of Minor League Baseball’s most iconic franchises. From the Saints’ fan-first philosophy to their seamless transition into Triple-A, Derek shares how authenticity, c…
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Rewriting the Revenue Game: Chicago Bears’ Meka White Morris on the NFL’s Sponsorship Evolution
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42:43In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Meka White Morris, Chief Business Officer of the Chicago Bears, to discuss the evolving business of the NFL. From the shifting economics of stadium development to the power of brand partnerships, they explore how teams are adapting to a rapidly chan…
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Game Changers: The Dollars and Deals Powering Sports
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52:41In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with sports marketing expert and Revolution EVP Larry Mann to explore the business forces shaping today’s sports landscape. From the financial impact of championship wins to the evolution of sponsorships, streaming, and NIL deals, they dive into the…
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The Sponsorship Playbook: How Brands Win in the New Era of Sports Marketing
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59:58In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Daragh Persse, founder of The Brand Fans, to explore the evolving landscape of sports sponsorships and fan engagement. From the shifting expectations of modern audiences to the true metrics that define ROI, they discuss how brands can move beyo…
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Beyond the Algorithm: AI, Sports, and the Future of Truth
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49:45In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Columbia Business School professor and Mindmasters author Sandra Matz to explore the evolving power of data, AI, and influence. From the dangers of deepfakes to the shaping of sports fandom psychology, they discuss how algorithms shape our real…
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College Sports at a Crossroads: Big Money, Big Changes, and What’s Next
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1:08:55In this episode of The Transaction Report, host Steve Feuerstein and Duke professor Ed Tiryakian explore the massive changes reshaping college sports. From the $1.5 billion NIL boom to private equity’s growing influence, they discuss what these shifts mean for athletes, universities, and the future of the NCAA. They also dive into how AI is transfo…
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Inside the Super Bowl Hype, Strategy, and the $8M Gamble
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52:17
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52:17In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss…
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The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports
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43:10In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship …
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Harvard’s Dave Edelman on Personalization and AI: Its Power in Sports and Beyond
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46:28In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.By Steve Feuerstein, Host
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NBA Legend Byron Scott on NBA Contracts and Brand Influence
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21:42In this special Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the NBA and his transition to coaching some of the league's brightest stars.…
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The Sports Tech Revolution: Taylor Bloom’s Insights on Innovation and Business
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33:59In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports.…
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The Godfather of the Michael Jordan Deal: Nike's Sonny Vaccaro's Influence on Sports and Business
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47:20‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.By Steve Feuerstein, Host
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Sports Franchise Fortunes: Decoding Sports Valuations with Kurt Badenhausen
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52:19In this week's episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports.…
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Full Throttle: The Art of Memorabilia Mastery with Brandon Steiner
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45:30In this week's episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency, to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-t…
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Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy
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57:02In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorship…
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From Superdome to Super Bowl: The Playbook for Success with Doug Thornton
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1:10:18This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Doug Thornton, Executive Vice President at ASM Global, known for leading the comeback and revitalization of the Louisiana Superdome after Hurricane Katrina. In this compelling episode, Doug shares his remarkable journey to sports facili…
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From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Baratz (Part 2)
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29:13This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, continues his conversation with the innovative President and Founder of Team IFA, Blake Baratz. In this second part of the compelling series, Blake dives even deeper into his mission to reshape the NFL landscape by empowering athletes to secu…
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From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Barat
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35:49This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts the innovative President and Founder of IFA, Blake Baratz. In this compelling episode, Blake shares his mission to transform the NFL landscape by empowering athletes to secure their futures both on and off the field.…
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Championing Growth: How the LPGA is Redefining Women's Sports with Nicole Metzger
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53:30This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts Nicole Metzger, the dynamic Chief Sales and Partnerships Officer at the LPGA. In this engaging episode, Nicole shares her vision and strategy to drive the LPGA's growth through strategic initiatives and story-telling, aiming to double r…
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Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship (Part 2)
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30:47In Part 2 of this engaging episode, Kyle dives even deeper into the art of brand partnerships and the strategies that have shaped his career both on and off the field. We explore more about building win-win relationships, navigating complex negotiations, and creating a legacy beyond the game.By Steve Feuerstein, Host
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Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship
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30:58Hosted by sports marketing and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Kyle Rudolph, former NFL superstar tight end of the Minnesota Vikings and Co-Founder of Alltroo. With a standout career as a tight end, Kyle shares his journey from rookie brand deals to major contract negotiations as well …
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Inside an Olympic Deal: A Sports Marketing Masterclass
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32:40Join us on The Transaction Report as sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Patrick Talty, President of Indiana Sports Corp. With a distinguished career that includes leadership roles at WWE and U.S. Bank Stadium, Patrick shares insights from his transformative work in sports event management and community impa…
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Beyond Innovation: The Making of Today’s WNBA: Revealing Conversation With 4x Champion Ted Johnson of the Timberwolves and Lynx
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41:06In this episode of The Transaction Report, host Steve Feuerstein welcomes Ted Johnson, Founder and Principal of Norden Strategies. With over 30 years of experience and a remarkable career at the Minnesota Timberwolves & Lynx, Ted shares his insights on leading transformational projects, innovative branding, and award-winning efforts in sports marke…
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Sports Marketing Innovation from Playfly Sports’ Newly Minted CEO, Craig Sloan
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33:31
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33:31Hosted by sports and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Craig Sloan, the newly minted CEO of Playfly Sports. With over 20 years of experience in sports media and advertising, Craig shares his vision and strategies for revolutionizing sports sponsorship and marketing.…
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The Phoenix Suns Sponsorship Playbook: Decoding Sports Marketing
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41:25The Sponsorship Blueprint: Partnerships are About a Promise with the Goal Being Infinite Host Steve Feuerstein talks with Dan Costello, EVP & Chief Revenue Officer of the Phoenix Suns, and Bill Sutton, one of the nation’s leading experts in the business of sports. They explore how the Phoenix Suns and their partners are navigating the evolving spon…
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Winning off the Court: Elite Athlete Endorsements & Social Impact Strategies
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45:46In this episode of The Transaction Report, Steve Feuerstein and Joanne Pasternack discuss the challenges and considerations of athlete brand endorsements and social impact. They delve into the authenticity of endorsements, the potential for oversubscription with too many brands, and the importance of creating meaningful connections and positive com…
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Andrew Zimbalist: Dollars and Sense - The Unsustainability of Hosting the Games
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20:50Economist Andrew Zimbalist discusses the evolving landscape of hosting the Olympics, highlighting the escalating costs and decreasing interest from cities in hosting the games. He explains how the International Olympic Committee (IOC) has adapted to these challenges by implementing reforms aimed at reducing costs and encouraging sustainability. Zim…
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Andrew Zimbalist: Podium to Payoff - Olympic Sponsorship Insights
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16:30Steve Feuerstein and Andrew Zimbalist discuss the intricacies of corporate sponsorship in major sporting events, particularly focusing on the Olympic Games. They delve into the financial implications, the impact of political turmoil, and the challenges posed by changing climates on future host cities. Zimbalist also shares his skepticism about the …
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We're all about helping the community at Jacobs Financial Services. Jenna tells us her story about giving back and how that's evolved into running a massive nonprofit benefitting the food industry! https://www.facebook.com/jenna.arcidiacono/ https://www.foodhugs.org/?fbclid=IwAR3wWLcrEDpTRTiFgSzf_YfbySuwTP0_7lOJfdXWI2JxEbiOrhhNnIjYRzs https://amore…
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Episode No. 27 - Catching up with Terri DeBoer
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15:32Terri fills us in on the past few months out of broadcasting and working at Jacobs Financial Services.By Jacobs Financial Services LLC
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Episode No. 26 - Author Jennifer Feuerstein
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12:43Jennifer is not only heavily involved with AARP. She's also an author! Click the link below to purchase her book, Not Your Shoe Size. MORE: https://www.jenniferdivita.com/shopBy Jacobs Financial Services LLC
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Episode No. 25 - WOOD Radio Host Steve Kelly
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24:06
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24:06Steve has been a longtime media member in West Michigan. He talks about some of the battles in his personal life as well as giving back to the community. Catch up with Steve on West Michigan's Morning News below! https://woodradio.iheart.com/featured/west-michigan-s-morning-news/By Jacobs Financial Services LLC
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Episode No. 24 - AARP Associate State Director Jennifer Feuerstein
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18:06Did you know you can join AARP when you're 18? Jennifer weighs in on a lot of the unknown benefits of being a member.By Jacobs Financial Services LLC
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Episode No. 23 - Boys & Girls Club of Grand Rapids President Patrick Placzkowski
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19:01
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19:01Spending time giving back to your community might be something you want to do in retirement. Patrick Placzkowski from the Boys & Girls Club of Grand Rapids fills us in on all the opportunities available.By Jacobs Financial Services LLC
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Episode No. 22 - Journalist & Podcaster John Gonzalez
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26:00
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26:00Hopefully you aren't hungry when you listen to this. John points out a number of things to do right in your backyard as you approach retirement.By Jacobs Financial Services LLC
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Episode No. 21 - JFS Team Member Phil Paulson
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18:24
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18:24Tom poached Phil from another company because he recognized what a great person he was. Phil explains why he fit like a glove.By Jacobs Financial Services LLC
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Episode No. 20 - Grand Rapids Police Chief Eric Winstrom
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24:08A heavyweight on the podcast this week! Chief Winstrom has been in Grand Rapids for almost two years now.By Jacobs Financial Services LLC
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Episode No. 19 - WZZM 13 host Catherine Behrendt
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22:05Catherine has worked in the Grand Rapids TV market for over 30 years. As a journalist, it's only fitting that she has some hard-hitting questions for him. We also learn about some of her odd experiences through the years of being a TV reporter.By Jacobs Financial Services LLC
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Episode No. 18 - Gun Lake Casino VP Carter Pavey
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20:49
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20:49Carter joins us to talk community, giving back, and local entertainment options for those looking to enjoy retirement.By Jacobs Financial Services LLC
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Episode No. 17 - Conversation with client Dawn Zondervan
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16:49
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16:49Dawn is fairly new to Jacobs Financial Services. However, her family feels like it's the best decision they've made in a long time.By Jacobs Financial Services LLC
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Episode No. 16 - Aaron Hovanec from Age Management of West Michigan
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19:25
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19:25Aaron is the head of functional medicine at Age Management of West Michigan. Financially planning for retirement is critical, but so is taking care of yourself so you can enjoy your later years. Get a free consultation at Age Management! They can help you get right. MORE: https://www.agemanagementmi.com/…
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Episode No. 15 - Terri DeBoer joins Jacobs Financial Services
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22:39
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22:39A familiar face has joined the JFS staff. Just like the weather, we too experience a series of seasons throughout our lives. Terri explains the 'encore' season and how that will impact her role at Jacobs Financial Services.By Jacobs Financial Services LLC
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Episode No. 14 - Verve Pipe Singer Brian Vander Ark
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24:17Even when you're a successful musician, you need a plan when it comes to retirement. Brian performs a song for the office as well.By Jacobs Financial Services LLC
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Episode No. 13 - Cassidy Robinson from Wonderland Family Vacations
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22:37Successfully planning for retirement might mean traveling for some of you! Cassidy is a travel agent and lays out some of the best place to go around the globe and here locally.By Jacobs Financial Services LLC
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Episode No. 12 - Conversation with WLAV’s Gregg Henson
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15:39
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15:39Another week, another Gregg. He tells us about his shortcomings in business, playing the market, and fighting to get back ahead financially. Did you know Tom was a big Mike Tyson fan?By Jacobs Financial Services LLC
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Episode No. 11 - Free Beer And Hot Wings Host Gregg Daniels
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23:42
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23:42Gregg joins us to talk work culture, financial illiteracy, and the unpredictability of business. According to Tom, there's one common mistake that people make when planning for retirement.By Jacobs Financial Services LLC
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Episode No. 10 - Surprise Appearance from Tom’s Daughter, Molly
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20:48What do you want to know about Tom? We now have an inside source. Big surprise, but Tom was the cool parent when Molly was growing up.By Jacobs Financial Services LLC
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Episode No. 9 - Conversation with Musician Phil Biggs
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18:28Jacobs Financial Services works with people from all different backgrounds. Phil tells us why Tom's team was the right fit for him and his wife. We also can't have a musician on the show without hearing some of their material!By Jacobs Financial Services LLC
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