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College Sports at a Crossroads: Big Money, Big Changes, and What’s Next
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In this episode of The Transaction Report, host Steve Feuerstein and Duke professor Ed Tiryakian explore the massive changes reshaping college sports. From the $1.5 billion NIL boom to private equity’s growing influence, they discuss what these shifts mean for athletes, universities, and the future of the NCAA. They also dive into how AI is transforming sponsorship valuation and why fan loyalty is evolving. Is college sports becoming the next pro league?
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