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Direct Hits Only: The Art of Experiential Marketing With Brad Nierenberg
Manage episode 488586025 series 3331933
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In this episode of The Transaction Report, we sit down with Brad Nierenberg — founder and CEO of RedPeg Marketing and a pioneer in experiential brand strategy — to unpack what it really means to create a “direct hit” in marketing. From Bud and Miller promotions on the streets of D.C. to massive global gaming activations, Brad shares how meaningful experiences drive brand loyalty in ways traditional media never could. We explore everything from the evolution of event marketing to the rise of micro-experiences, the limits of VIP hospitality, and how technology like AI is reshaping the fan journey. This one’s a deep dive into authenticity, attention, and why the best marketing moments are the ones we feel.
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