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Game Changers: The Dollars and Deals Powering Sports
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In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with sports marketing expert and Revolution EVP Larry Mann to explore the business forces shaping today’s sports landscape. From the financial impact of championship wins to the evolution of sponsorships, streaming, and NIL deals, they dive into the strategies that drive revenue and influence the industry. Plus, they discuss the rise of new leagues, the challenges of athlete endorsement oversaturation, and what’s next for the business of sports.
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