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Minor League, Major Identity: St. Paul Saints President Derek Sharrer on Brand Loyalty, Local Roots, and Triple-A Growth
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Derek Sharrer, President of the St. Paul Saints, to explore the business behind one of Minor League Baseball’s most iconic franchises. From the Saints’ fan-first philosophy to their seamless transition into Triple-A, Derek shares how authenticity, creativity, and community have shaped the team's brand and long-term success. They dive into the evolving role of minor league teams, building a strong local identity, and how entertainment drives engagement.
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