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In this episode of Business Growth Talks, host Mark Hayward sits down with Kyle Mealy, the founder and CEO of Next Level Revenue. Kyle helps small and mid-sized B2B businesses ($1M–$10M revenue) achieve predictable, profitable growth through fractional Chief Revenue Officer (CRO) services. With experience scaling businesses across industries—including martial arts schools and digital marketing agencies—Carl shares his expertise in sales, marketing, and revenue strategy.

This conversation is packed with insights on business mindset, revenue modeling, and leadership growth. Kyle breaks down his unique Revenue Cascade model, explains why sales and marketing must be fully integrated, and shares how he grew a martial arts school from $500K to $1M and a digital agency from $3M to $7M.

Key Takeaways

1. The Business Mindset: Growth & Abundance

• Kyle defines a business mindset as growth-oriented and abundance-focused—giving more than you take.
• He shares how his wife’s confidence in his abilities helped him overcome scarcity thinking when launching his business.

2. Overcoming Scarcity & Stepping Into Entrepreneurship

• Raised with the belief that stability matters more than risk, Kyle had to break free from a corporate mindset.
• He shares how his wife’s support helped him take the leap into entrepreneurship and build a successful revenue-focused business.

3. How to Reverse Engineer Business Growth

• Kyle introduced his Revenue Cascade Model, which helps businesses track and optimize every step of the customer journey.
• The secret to scaling: Know your numbers, analyze conversion rates, and make data-driven decisions.
• At his martial arts school, he predicted revenue within $3K accuracy using his formula.

4. Why Most B2B Companies Get Marketing & Sales Wrong

• Marketing and sales should never be separate silos—they need to work together for sustainable revenue growth.
• Common Mistakes:
  • Hiring a marketing agency without accountability.
  • Expecting sales teams to succeed without a solid marketing foundation.
  • Setting unrealistic revenue goals without data to back them up.

5. The Future of Sales & Marketing: Thought Leadership

• Modern B2B buyers make 70% of their decision before talking to a salesperson.
• Businesses should focus on education, thought leadership, and omnichannel engagement.
• Kyle's marketing stack includes:
  • LinkedIn content & outreach
  • SEO
  • Pod

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