Episode Summary

In this episode of the Make Space for More podcast, Melissa Swink discusses the importance of creating “white space” for business owners. This is defined as time to think strategically and innovate, outside of work time and meetings. She shares insights from her own experience and evolution as a business owner, emphasizing the need for delegation and how she uses her team’s support to free up time for higher-level thinking. Melissa also provides examples of tasks that can be handed off to others to enhance productivity and reduce bottlenecks in business operations.

Key Highlights:

• According to HBR, CEOs spend 72% of their time in meetings.
• Creating white space is essential for strategic thinking.
• Delegating tasks can free up time for innovation.
• Hiring a senior team can alleviate bottlenecks.
• Regularly auditing your calendar can reveal time wasters.
• It's important to let go of tasks that don't serve you.
• Effective delegation leads to better team performance.

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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