Simplified Marketing Strategies: 4 C’s for Small Business Success | Amber Gaige
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Discover the art of simplifying strategic marketing with Amber Gaige, founder of Far Beyond Marketing and a third-generation entrepreneur from McKinney, Texas. With over 25 years of experience and an entrepreneurial legacy, Amber shares invaluable insights into navigating small business marketing challenges. Comparing effective marketing to a perfectly layered chocolate cake, she highlights the importance of thoughtful strategies at every level.
In this episode, Amber introduces her internationally bestselling book, revealing the "Four C’s of Effective Marketing"—a framework designed to help business owners avoid common pitfalls and achieve outstanding results. You'll also learn how to create repeatable sales funnels that automate marketing while maximizing efficiency, saving time and resources.
Join us as we delve into the role of AI in marketing and uncover how small businesses can use it strategically. Drawing inspiration from experts like Don Miller, Brian Tracy, and Michael Gerber, Amber explains the power of storytelling frameworks, systemization, and building a strong team. Whether you're a seasoned entrepreneur or starting your first business, this episode is packed with actionable tips to optimize your marketing and drive small business growth.
Amber Gaige: Founder & CEO, Far Beyond Marketing
Website: https://farbeyondmarketing.com/
LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/
Facebook: https://www.facebook.com/coachambergaige
Instagram: https://www.instagram.com/farbeyondmarketing/
TikTok: https://www.tiktok.com/@ambergaige4
Email: [email protected]
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Chapters
1. Small Business Marketing Essentials (00:00:00)
2. Effective Small Business Marketing Strategies (00:15:19)
3. Storytelling, Leadership, and AI in Business (00:24:35)
93 episodes