How We Launched a Virtual Event in 8 Weeks (And Got 500+ Registrants!)

We’re breaking down exactly how we launched our first-ever virtual event in just 8 weeks. This event featured 12 expert speakers, brought in over 500 targeted registrants, and even had a sponsor to cover all our costs. Most importantly, it generated pipeline and revenue. And we’re sharing the entire virtual event playbook with you!

If you’re thinking about running a virtual event, but you’re overwhelmed by the planning, marketing, and execution—this is for you. We cover everything from picking the right topic to driving registrations and keeping attendees engaged.

Tune in and learn:

+ How to pick the perfect event theme that attracts the right audience

+ The secret to landing top-tier speakers (even if you have no budget!)

+ How we got 500+ highly targeted registrants in just a few weeks

+ The must-have assets for a seamless event (brand kits, promo videos, and more)

+ The #1 mistake marketers make when running virtual events

+ What we’d do differently if we were launching an event again

This episode is a must-watch for any B2B marketer looking to drive real business results with virtual events. Whether you’re running webinars or large-scale summits, you’ll walk away with actionable strategies to make your event a success.

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00:00 Launching Our First Virtual Event – Here’s How

04:00 Why Virtual Events Work for B2B Marketers

08:00 The Three Key Phases of a Virtual Event

12:00 How We Chose the Perfect Theme and Audience

16:00 Landing Big-Name Speakers for Your Event

20:00 The Collateral You Need for a Successful Event

24:00 The Promo Video Strategy That Drove Signups

28:00 How We Got 500+ Registrants in Just 8 Weeks

32:00 Getting Speakers to Promote the Event for You

36:00 Engaging Your Audience During the Event

40:00 The Secrets to Seamless Event Execution

44:00 The Importance of Post-Event Follow-Up

48:00 Why Thoughtful Speaker Gifts Matter

52:00 Turning Your Event Into Evergreen Content

56:00 Final Thoughts & Lessons Learned

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👥 Are you a B2B marketer in a small team??

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S07 E171 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #virtualevent #eventmarketing