Podcasting is more than a marketing tool—it's a platform for networking, showcasing expertise, and building an intimate connection with your audience. Whether you're solo or interviewing industry leaders, it's about delivering value.

In this episode of The Circle Sessions, I am part of a LinkedIn Live with Yasmine Robles and Izzy Dodosky of Rebel Marketing. We explore the strategy behind creating a successful podcast for your business.

We kick things off by considering why businesses should incorporate podcasting into their marketing efforts. Yasmine and Izzy discuss the value of podcasting as a tool not just for marketing, but also for networking and connecting with potential clients on a more intimate level.

We then tackle the different podcast formats and how to choose the one that best suits your business goals. Whether it's a solo show, guest interviews, or a combination, we discuss the variables you should consider to tailor your podcast to your audience's needs and expectations.

Izzy offers her insights on defining and understanding your target audience, as well as how the tone and content of your podcast can reflect and enhance your brand's voice. We also talk about the crucial step of aligning your podcast content with your broader business objectives to ensure you're not just adding noise, but value.

An equally important topic we cover is content repurposing. Izzy highlights various ways you can extend the life of a single podcast episode by transforming it into blog content, social media snippets, and more, increasing your reach and reinforcing your message across platforms.

We wrap up by discussing how to effectively measure the success of your podcast. We emphasize the importance of looking beyond traditional podcast metrics to include website traffic, social media engagement, and other business-focused KPIs.

We unpack these elements with actionable insights that will help you leverage podcasting to boost your business growth and achieve your marketing goals.

Key Moments

00:00 Podcasting: Intimate Business Marketing Tool

04:57 Podcast Format and Networking Strategies

08:59 Consistent Branding for Target Audience

15:15 "AI Revolutionizes Content Creation"

17:22 Repurposing Content for Maximum Impact

20:44 Pre-Interview Conversations and Follow-Up

25:25 Optimizing Podcast Content for ROI

28:11 "Starting 'Market Like It's Hot'"

29:50 Conversational Marketing Insights Podcast

35:11 Podcast Consulting for Longevity

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

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Copyright 2025 Brett Johnson, My Podcast Guy™