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Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining
Manage episode 471226939 series 3272525
For many, Applebee’s is more than just your neighborhood bar and grill, it’s a place where lifelong memories are made. Whether it’s a first date, a post-game meal with teammates, or a family gathering, the brand has fostered deep emotional connections with its guests for generations. By focusing on personalization, relevance, and employee engagement, Applebee’s is redefining customer loyalty beyond traditional discounts and rewards.
We sat down with Vicki Hormann, the Executive Director of Off-Premise and CRM at Applebee’s, who gave us insight into the return of their Date Night Pass, their loyalty program, and how they’re planning to keep customers engaged in the years to come.
Chapters
1. Introduction to Applebee's Evolution (00:00:00)
2. Date Night Pass: Breaking the Internet (00:03:22)
3. Value Beyond Discounts (00:08:11)
4. Evolution of Club Applebee's (00:12:32)
5. Personalization and Guest Trust (00:18:10)
6. Team Member Experience and Training (00:20:55)
7. Emotional Loyalty and Generational Equity (00:24:49)
8. Quickfire Questions and Wrap-up (00:28:10)
441 episodes
Manage episode 471226939 series 3272525
For many, Applebee’s is more than just your neighborhood bar and grill, it’s a place where lifelong memories are made. Whether it’s a first date, a post-game meal with teammates, or a family gathering, the brand has fostered deep emotional connections with its guests for generations. By focusing on personalization, relevance, and employee engagement, Applebee’s is redefining customer loyalty beyond traditional discounts and rewards.
We sat down with Vicki Hormann, the Executive Director of Off-Premise and CRM at Applebee’s, who gave us insight into the return of their Date Night Pass, their loyalty program, and how they’re planning to keep customers engaged in the years to come.
Chapters
1. Introduction to Applebee's Evolution (00:00:00)
2. Date Night Pass: Breaking the Internet (00:03:22)
3. Value Beyond Discounts (00:08:11)
4. Evolution of Club Applebee's (00:12:32)
5. Personalization and Guest Trust (00:18:10)
6. Team Member Experience and Training (00:20:55)
7. Emotional Loyalty and Generational Equity (00:24:49)
8. Quickfire Questions and Wrap-up (00:28:10)
441 episodes
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