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First Tech Federal Credit Union has a long-standing history of serving individuals in the tech industry, providing financial services tailored to their unique needs. In a recent interview, Mairi Burns, Vice President of Brand Marketing at First Tech, discussed the organization’s strategic vision, customer loyalty initiatives, and the recent launch of their ambitious First Tech Beyond program.

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Chapters

1. First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns (00:00:00)

2. Emotional Loyalty Through Customer Passions (00:00:02)

3. Introduction to Mari Burns and First Tech (00:01:26)

4. Understanding the Unique Tech Industry Audience (00:03:15)

5. Building a Brand-First Organization (00:05:27)

6. Member-First Approach to Loyalty (00:08:44)

7. The First Tech Beyond Sports Partnership (00:10:18)

8. Exclusive Member Benefits and Access (00:12:41)

9. Measuring Success and Community Impact (00:16:02)

10. Personalization and Emotional Loyalty Strategy (00:20:12)

11. Future Plans and Quick-Fire Questions (00:27:16)

455 episodes