Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns

32:22
 
Share
 

Manage episode 472469529 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

First Tech Federal Credit Union has a long-standing history of serving individuals in the tech industry, providing financial services tailored to their unique needs. In a recent interview, Mairi Burns, Vice President of Brand Marketing at First Tech, discussed the organization’s strategic vision, customer loyalty initiatives, and the recent launch of their ambitious First Tech Beyond program.

  continue reading

Chapters

1. First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns (00:00:00)

2. Emotional Loyalty Through Customer Passions (00:00:02)

3. Introduction to Mari Burns and First Tech (00:01:26)

4. Understanding the Unique Tech Industry Audience (00:03:15)

5. Building a Brand-First Organization (00:05:27)

6. Member-First Approach to Loyalty (00:08:44)

7. The First Tech Beyond Sports Partnership (00:10:18)

8. Exclusive Member Benefits and Access (00:12:41)

9. Measuring Success and Community Impact (00:16:02)

10. Personalization and Emotional Loyalty Strategy (00:20:12)

11. Future Plans and Quick-Fire Questions (00:27:16)

441 episodes

Artwork
iconShare
 
Manage episode 472469529 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

First Tech Federal Credit Union has a long-standing history of serving individuals in the tech industry, providing financial services tailored to their unique needs. In a recent interview, Mairi Burns, Vice President of Brand Marketing at First Tech, discussed the organization’s strategic vision, customer loyalty initiatives, and the recent launch of their ambitious First Tech Beyond program.

  continue reading

Chapters

1. First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns (00:00:00)

2. Emotional Loyalty Through Customer Passions (00:00:02)

3. Introduction to Mari Burns and First Tech (00:01:26)

4. Understanding the Unique Tech Industry Audience (00:03:15)

5. Building a Brand-First Organization (00:05:27)

6. Member-First Approach to Loyalty (00:08:44)

7. The First Tech Beyond Sports Partnership (00:10:18)

8. Exclusive Member Benefits and Access (00:12:41)

9. Measuring Success and Community Impact (00:16:02)

10. Personalization and Emotional Loyalty Strategy (00:20:12)

11. Future Plans and Quick-Fire Questions (00:27:16)

441 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play