Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 473546731 series 3650533
Content provided by StackAdapt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StackAdapt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:
- What’s next after cookies and why advertisers must rethink their targeting strategies
- How AI is transforming ad personalization without relying on 3rd-party data
- Privacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation
We’re joined by industry experts to break it all down:
- David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targeting
- Randy Newman (CEO, Colour) – AI-powered micro-targeting and contextual advertising
- Denis Laboda (Senior Director, Data, StackAdapt) – Cookieless targeting and AI-driven audience segmentation
AI isn’t just replacing cookies—it’s reinventing digital advertising for the privacy-first era.
9 episodes
