Best StackAdapt Podcasts (2025)

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Human + AI = B2B ROI with Christiana Marouchos, StackAdapt 33:06

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24d ago33:06

33:06

On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from…

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AI, Personalization, and Privacy: Striking the Right Balance 10:11

10d ago10:11

10:11

Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws? In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use. Our exper…

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Return on Relationships: Amber Naslund on Investing in B2B Engagement 37:52

10d ago37:52

37:52

In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Amber Naslund, Director of Enterprise Sales and Customer Success at LinkedIn. They discuss Amber's transition from marketing to sales, the current market conditions affecting enterprise tech, and the role of AI in content creation. Amber emphasizes the importance of eng…

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How AI Is Changing the Way Marketers Use Martech and Adtech 15:11

24d ago15:11

15:11

AI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day. In this episode, we speak with: Scott Brinker (VP, Platform Ecosystem at …

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Martech Convergence: The Future of Full-Funnel Marketing 16:00

1M ago16:00

16:00

The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for st…

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The Human Side of B2B Marketing with Ty Heath, B2B Institute 42:56

2M ago42:56

42:56

In this episode of the Beyond B2B Marketing podcast, CEO of TopRank Marketing, Lee Odden, interviews Ty Heath, Director & Co-Founder, The B2B Institute at LinkedIn. They discuss Ty's unique journey from elite athlete to B2B marketing thought leader, emphasizing the importance of creativity in B2B marketing, the rise of influencer marketing, and the…

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AI and Predictive Analytics: The Next Step in Targeting 15:01

2M ago15:01

15:01

What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break …

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AI vs. Humans: Is AI Taking Over Advertising? 14:29

2M ago14:29

14:29

Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control? In this episode, we explore: The real impact of AI on creative work, ad targeting, and decision-making What AI can do better than humans—and where it still falls shor…

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AI in CTV: Smarter Targeting and Seamless Buying 14:32

3M ago14:32

14:32

As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI. In this episode, we explore: How AI is transforming CTV targeting and ad buyin…

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The Cookie Crumbles: How AI is Changing Ad Targeting 13:16

3M ago13:16

13:16

With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack: What’s next after cookies and why advertisers must rethink their targeting strategies How AI is transforming ad per…

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Generative AI is Reshaping Ad Creation 15:00

3M ago15:00

15:00

In this episode, we explore how generative AI is revolutionizing ad creation, from automating copy and visuals to reshaping the role of human creatives. We hear from industry leaders how AI is enhancing, not replacing, creative storytelling. Our guests include two members of StackAdpat’s Creative Studio, Te’Shawn Dwyer and James Targett, and Randy …

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The AI Advertising Podcast Trailer: AI, Ads, and Aha Moments 1:46

4M ago1:46

1:46

Coming soon! The first episode will launch on March 26, 2025. The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey packed with real-life anecdotes, expert commentary, and insider insights that uncover how AI is transforming digit…

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The Power of Data: AI-Driven Visualizations for Smarter Marketing 36:14

9M ago36:14

36:14

This podcast dives into various aspects of data architecture, visualization, and the future of AI in marketing. Data Architecture and Integration: We talk about how tools like Google Analytics, UTM parameters, and eCommerce platform data can be integrated into a single report. This integration allows for platform-level attribution, providing a comp…

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Filling Funnels and Building Brands 24:19

12M ago24:19

24:19

In this exciting episode, Ashley Royalty sits down with Dani Egick from PAIGE, a pioneering fashion brand. Dani shares insights on leveraging TikTok for brand growth, the importance of balancing new customer acquisition with retention, and the evolving landscape of influencer marketing. She also discusses the significance of real-world experiences …

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Mastering CRO with Data-Driven Strategies and AI Innovations 40:02

1y ago40:02

40:02

Today we chat with Jake Lambert from Fresh Egg to talk all things CRO. We will discuss how CRO should be an integral part of the overall business strategy, not just a standalone marketing effort. By aligning CRO with broader company goals and ensuring collaboration across teams, businesses can make better-informed decisions and drive significant im…

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Add3CONNECT Series: OTT Insights with The Trade Desk 33:46

1y ago33:46

33:46

In today's episode, we explore CTV and OTT advertising, highlighting key topics like measurement, tent pole events, optimization strategies, and future trends. With insights from The Trade Desk, we uncover the evolving landscape of CTV and OTT advertising and its impact on brands and advertisers. Understanding Measurement and Inventory in CTV and O…

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Add3CONNECT Series: Maximizing CTV with StackAdapt 37:52

1y ago37:52

37:52

In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments. Key Topics: Inv…

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The Future of Marketing In Beauty & Cosmetics 57:22

1y ago57:22

57:22

Email Marketing & Newness: In fashion and beauty, new products are significant drivers of retention and engagement. Emails that feature new and exciting content tend to perform better. Innovation & Product Launches: Innovation is critical; presenting new products frequently keeps customers interested. Comparison to historical commercial salesmen wh…

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Add3CONNECT Series: CTV Strategies with MNTN 33:35

1y ago33:35

33:35

Understanding CTV Inventory with MNTN: Dan explains the premium inventory accessed through MNTN, spanning 125 networks with unskippable ads and fully episodic programming. The importance of prioritizing trusted sources over the open exchange for CTV advertising. The benefits of working with pre-negotiated deals through platforms like Mountain versu…

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From Keywords to Conversations: The Evolution of Search Behavior 35:50

1y ago35:50

35:50

In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024. Discussion Highlights: Understanding the Impact of AI: The role of AI in SEO and its potential implications for marketers. How AI-driven technologies like Google's BERT and BARD engines are changing the way information is generated and u…

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Decoding Attribution: Strategies for Success 47:05

1y ago47:05

47:05

In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success. Overview of Marketing Measurement Tiers: Ryan explains the four tiers of marketing measurement: Tier 1 (Basic Analytic…

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Modernizing Paid Search 29:52

1+ y ago29:52

29:52

Join Victoria Yeung and Kate Watson, digital marketing experts at Add3, as they unpack paid search advertising in this episode of That Doesn't Work Anymore. From old-school techniques to cutting-edge AI features, they provide actionable insights to level up your paid search game. Out with the Old: Learn more about outdated tactics like Single Keywo…

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Social Media Strategy 2024: The Ins & Outs 22:27

1+ y ago22:27

22:27

Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing. Trend Talk - TikTok as a Search Engine: The buzz around TikTok as a search engine and its growing popularity. The trust factor in TikTok's search, and the importance of adapting strategies to user behavior. TikTok's recent addition of ads in search results a…

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S4 E12 | Integrated Digital Marketing Strategies 22:21

1+ y ago22:21

22:21

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss. ©StackAdapt Inc. 2024By StackAdapt

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Navigating the Retail Media Revolution 23:01

1+ y ago23:01

23:01

Join today's hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media. On-Site Strategies: Dive into sponsored products, display, and video placements on major retail platforms. Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart's fastest-growing brands list. Targeting Off-Site: Unc…

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S4 E11 | Strategies for Travel Marketing 33:37

1+ y ago33:37

33:37

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss. ©StackAdapt Inc. 2024…

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Adapting Creatively in Programmatic 37:14

1+ y ago37:14

37:14

Discover the future of programmatic advertising in this episode! Dive into cookieless targeting, contextual strategies, and the impact of first-party data. Join hosts Chris Barr and Adam Ansoff for actionable insights that will elevate your marketing game.By Add3

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S4 E10 | Political Advertising: Trends & Strategies 41:33

1+ y ago41:33

41:33

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss. ©StackAdapt Inc. 2024By StackAdapt

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S4 E9 | Must-Know Digital Advertising Trends for 2024 37:28

1+ y ago37:28

37:28

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss…

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That Doesn’t Work Anymore 0:56

1+ y ago0:56

0:56

Introducing a new podcast by Add3, That Doesn't Work Anymore. Where the rules are ever-changing, and yesterday's strategies just won't cut it. Each episode, we'll tap into the brains of our in-house marketing experts, peeling back the layers of the latest trends, tactics, and strategies in 2024. But it's not just about what works – we're here to un…

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S4 E8 | Quick Strategies for Holiday Advertising Success 28:59

1+ y ago28:59

28:59

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet. ©StackAdapt Inc. 2023…

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S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges 40:30

1+ y ago40:30

40:30

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extens…

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S4 E6 | Cart to Conversion: How to Harness E-commerce Trends 24:10

1+ y ago24:10

24:10

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape. ©StackAdapt Inc.2023…

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S4 E5 | Global Trends in Advertising Spend 23:05

1+ y ago23:05

23:05

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights. ©S…

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S4 E4 | Audience Segmentation Strategies With HubSpot 23:15

2y ago23:15

23:15

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.By StackAdapt

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S4 E3 | AI and The Power of Programmatic 30:24

2y ago30:24

30:24

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt. ©StackAdapt Inc.2023…

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S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing 35:06

2y ago35:06

35:06

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing. ©St…

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S4 E1 I Marketing Funnels Demystified: Strategies for Success 24:33

2y ago24:33

24:33

Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss. ©StackAdapt Inc.2023By StackAdapt

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S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success 36:10

2y ago36:10

36:10

Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input…

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S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services 36:34

2y ago36:34

36:34

Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jen…

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S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing 29:59

2y ago29:59

29:59

Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships. ©StackAdapt Inc.2023…

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S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing 24:24

2y ago24:24

24:24

In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns. ©StackAdapt Inc.2023By StackAdapt

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S3 Bonus Episode 2 I The Power of Personalized Targeting 18:52

2y ago18:52

18:52

Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization. ©StackAdapt Inc.2023By StackAdapt

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S3 Bonus Episode 1 | Programmatic and the PR Landscape 23:59

2y ago23:59

23:59

Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy. ©StackAdapt Inc.2023By StackAdapt

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S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends 30:37

2+ y ago30:37

30:37

In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space. ©StackAdapt Inc.2023By StackAdapt

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S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained 23:20

2+ y ago23:20

23:20

Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement. ©StackAdapt Inc.2023By StackAdapt

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S3 E10 | Hit the Right Note With Audio Advertising 26:53

2+ y ago26:53

26:53

Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments. ©StackAdapt Inc.2023By StackAdapt

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S3 E9 | Forecasting a Successful Weather Targeting Campaign 20:05

2+ y ago20:05

20:05

Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather. ©StackAdapt Inc.2023By StackAdapt

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S3 E8 | How to Add Programmatic to Your Marketing Mix 24:26

2+ y ago24:26

24:26

Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads. ©StackAdapt Inc.2022By StackAdapt

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S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic 22:07

2+ y ago22:07

22:07

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt. ©StackAdapt Inc.2022By StackAdapt