In this episode, Mark McBride-Wright is joined by Martin Cottam, Chair of ISO Technical Committee 283, for an in-depth conversation on how international standards can drive cultural change in workplace health and safety. With a career spanning over four decades in nuclear, marine, oil and gas, and major hazard industries, Martin shares how he transitioned from a technical safety background into global leadership in standardisation. He reflects on the evolution of ISO 45001 and its related standards, including the groundbreaking 45010, which addresses menstruation, menstrual health, and menopause in the workplace, challenging long-standing taboos and advocating for inclusive design in occupational health and safety systems.